Lisa Schade

Broker, BS, CDPE, SFR

'Tis the Season: Attract Potential Buyers with a Festive Ambiance

By Keith Loria


Selling your home during the holiday season can be tricky, especially when it comes to holiday décor. While an overabundance of lights and holiday decorations may not work in your favor, if done properly, holiday décor can actually attract potential buyers.

If you’re looking to create a top-notch display, one smart idea is to use a professional holiday decorator.

“This doesn’t just apply to people selling, but most homeowners don’t have the benefit of regular practice—they decorate once a year, if at all,” said Brandon Stephens, vice president of marketing at The Decor Group, Inc., specializing in interior décor. “Our crews replicate the processes over and over. Plus, with our service package, maintenance is included, so if you are living off-site, you don't have to worry. Most of our clients come to us, specifically, for convenience and results. But they decorate because they want to celebrate the season, and draw attention to their home.”

A great way to get the house in the spirit, while still making it presentable for home shoppers is by using plenty of ribbon and ornaments that compliment the décor or colors of the house.

“Beautiful décor sets the ambiance of the property in a way that makes buyers more comfortable,” said Amy Cornwell, president/lead designer for Creative Impressions, which specializes in seasonal decorating and provides full-service outdoor and indoor residential décor, in addition to holiday rentals, which include setup, teardown and storage. . “Rather then shuffling around the house, prospective buyers will associate a sense of ‘home’ through the traditions and memories of holiday décor.”

Home sellers obviously want to draw attention to their home, and many prospective buyers are out driving around at night.

“We find that most clients like simple, tasteful designs,” Stephens said. “A well-designed display adds festive elegance to a home, and highlights the already-present features of the property.”

Another great idea is to hold an open house at night so that you can show off the Christmas lights, holiday decorations and all that the house has to offer.

A holiday party is also a great way to showcase a home or property that you are trying to rent or sell.

Great decorations really set the tone for the holidays, and this is the one time of year when you can showcase your house in a different way to highlight areas which normally do not stand out.

For more holiday decorating ideas, contact our office today.

Reprinted with permission from RISMedia. ©2014. All rights reserved.

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